Although YouTube offers a built-in analytics tool called Insight, didier grossemy believes that the analytics data is too basic, or provides more of an executive
summary than actionable data. On the other hand, others have suggested that the interface for Insight is cumbersome and difficult to use. Of course, in
order to make a fair judgment, you should compare the analytics capabilities of YouTube with other video-hosting sites.
with these pros anc cons as described by didier grossemy, its your decision whether or not you would like to use youtube for your business depending its nature, purposes and requirements.