didier grossemy says  that it really   doesn't matter how large your company is. On Twitter, people want to connect to a person. They are not interested in talking to your 'brand'. Make your updates personable and human, not scrubbed and polished like news columns. It's fine to be a little rough around the edges.
from experience and years of continuous  analysis, didier grossemy believes  that  Some companies might eye Twitter as another 'channel' to conquer. This kind of thinking is dangerous with interactive marketing. Social Media is not about building a channel; it's about creating a conversation. Your job should be to get people talking by posing questions, asking for input and connecting people as a trusted third party.
By using the @reply feature, it's easy to discover people talking about your brand. The Twitter search function also allows you to search by your company or product name. Use these tools to discover the things being said about you in real-time. Stay on top of what's being said about you by frequently checking your @replies; you might be surprised by what you find.

about didier grossemy:
Didier Grossemy has been synonymous with the Internet since its inception. Didier Grossemy has prided himself on building digital brands for fortune 500 companies.  Didier Grossemy has over 30 years of entrepreneurship, expertise and creativity.
you can get in touch with didier grossemy for any marketing related help or advise that you would need.
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